The Story of Reo Joe

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About Reo Joe...

Welcome to the Reo Joe web-site. This website supports the materials featured in the book, The Story of Reo Joe: Work, Kin, and Community in Autotown , U.S.A. Philadelphia , PA : Temple University Press, 2004 between pages 33 and 36. It was the editors' decision to make these maps and the supporting information available on a website instead of in the book itself. If you would like more information about the book or ordering information, please check out the Temple University Press website at:

About the book:

The Reo Motor Car Company operated in Lansing , Michigan , for seventy years, and encouraged its thousands of workers to think of themselves as part of a factory family. Reo workers, most typically white, rural, native-born Protestant men, were dubbed Reo Joes. These ordinary fellows had ordinary aspirations: job security, decent working conditions, and sufficient pay to support a family. They treasured leisure time for family activities (many sponsored by the company), hunting, and their fraternal organizations. Even after joining a union, Reo Joes remained loyal to the company and proud of the community built around it.

Lisa M. Fine tells the Reo story from the workers' perspective on the vast social, economic, and political changes that took place in the first three quarters of the twentieth century. She explores their understanding of the city where they lived, the industry that employed them, and the ideas about work, manhood, race, and family that shaped their identities. The Story of Reo Joe is, then, a book about historical memory; it challenges us to reconsider what we think we know about corporate welfare, unionization, de-industrialization, and working-class leisure.

About the author

Lisa M. Fine is Associate Professor of History at Michigan State University . She is the author of Souls of the Skyscraper: Female Clerical Workers in Chicago, 1870-1930 ( Temple ), and coeditor, with Mary Anderson, Kathleen Geissler, and Joyce Ladenson, of Doing Feminism: Teaching and Research in the Academy . Her e-mail address is


The Story of Reo JoeA Book of Work, Kin,
and Community in Autotown U.S.A.